Blog #3 - Kendall Jenner Shows Support for Hillary Clinton

At the New Hampshire primary on February 9th, Bernie Sanders won the vote by a landslide, as predicted. According to an exit poll conducted at the event, Sanders has 83% of the vote from people aged 18-29. So naturally, his Democratic opponent, Hillary Clinton, is rushing to find a way to appeal to the younger audience. Recently, high fashion designer, Marc Jacobs, released a line called "Made for History." This line showcases a shirt with the female politician's face on it. This shirt was most recently seen on reality T.V. star Kendall Jenner's Instagram and Twitter. She posted the picture with the caption, "Shirt by @themarcjacobs. History by @hillaryclinton. #MadeForHistory #ImWithHer @voguemagazine." Jenner's Instagram has a whopping follower count of 49 million along with her Twitter acquiring 15 million devoted fans. Saying this is a big deal for Hillary Clinton's campaign would be a major understatement.

In my opinion, this is a huge push in the right direction for Hillary Clinton. She has lacked the young vote ever since the race started, and now she has almost 64 million people viewing a major celebrity supporting her. It's crunch time for Hillary Clinton's campaign managers, and this picture gives them a big hand. Not only does this picture widen her audience, but it also makes voting seem "cool." There's no denying that when a celebrity endorses something new, it makes everyone else want to do it too. This way, Kendall Jenner expresses her political opinion in fashion.

This relates to class because we are talking about how the media can affect political campaigns. Internet and television are major keys of politics in modern day America. Through internet, candidates can tailor their address to particular voters easily and rapidly. In television, politicians can run advertisements called "spots," and appear on nightly news broadcasts. There is much preparation done to sell the candidate when it comes to mass media.